Haaksbergerstraat 71
7554 PA Hengelo

Product Marketing Analyst

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At the moment we are looking for a:

Product Marketing Analyst

From08-02-2019 LocationHengelo HoursFull-time EducationHBO




OPRA has an exciting job opportunity in the key position of Product Marketing Analyst based in Hengelo, the Netherlands. Are you interested to join our team?


Product Marketing Analyst


Who are we?

OPRA Turbines develops and manufactures advanced, clean, low emission gas turbine generating sets based on our own patented technology. Our key markets are 1.5-10 MW power generation solutions for oil and gas, marine and industrial customers. OPRA gas turbines are used for various applications such as power generation at oil fields, combined heat and power and waste-to-energy.


Recently we opened our brand-new site in Hengelo, the Netherlands, located at the High-Tech Systems Park. Our Product Management department exists of a small team that drives the product strategy for OPRA in the global market.


About the job

As a Product Marketing Analyst, you are responsible for performing research and providing insights regarding potential and existing customers, market, trends and competitors. These insights will support OPRA to take the right decisions in product strategy, product portfolio development, pricing and strategic marketing.


In this role, your main responsibilities are to:

  • Map and monitor market sizes for existing OPRA market segments and regions.
  • Research price levels for competing and similar products across market segments and regions.
  • Develop quantitative value proposition models tailored to specific applications and markets.
  • Develop product pricing strategies and structures with the Director Product Management.
  • Support the development of a product configurator and proposal generation tool.
  • Lead voice of the customer sessions.
  • Support business case modelling for new product developments.
  • Understand how customers make buying decisions on OPRA products and services.
  • Provide support to the sales team with product- and value selling training.
  • Provide support to marketing campaigns and materials.


What are our requirements?

  • Bachelor (HBO) work and thinking level in business or marketing.
  • Fluent in English, both verbally and in writing.
  • 2 years of relevant work experience in a similar role.
  • Important competences in this position are:
    • Strong communication skills with the proven ability to lead with influence across the organization
    • Previous work experience with an engineer-to-order or configure-to-order industrial equipment manufacturer is preferred
  • Knowledge of one or more of the following market segments is required:
    • Oil & Gas
    • Industrial CHP
    • Waste-to-power
    • Marine


What do we offer?

This is a fulltime (40h) position based in Hengelo, the Netherlands. OPRA's products are high tech and our markets are global and exciting. You will be working in a team of qualified and enthusiastic people from various disciplines and of many different nationalities. Fast decision making, short connections, innovation on every corner.


OPRA offers an exciting job, with excellent career opportunities together with a competitive remuneration package and secondary benefits.


Are you up for the challenge?

If you wish to apply for this job, please upload your CV and motivation in English to Frank Sanders via our online application page. If you have any questions about the job, don’t hesitate to contact us.


Responses from employment agencies will not be considered.


Keywords: Online Marketing, Online Marketeer, Product Marketing, Product Marketeer

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